How To Instantly Be A NASCAR Sponsor…Unless

NASCAR Office DepotImagine with me or nod your head that you’re a small business owner.

Plus, you’re a diehard NASCAR racing fan.

How would you like to see your company name on the rear of a top-shelf car like Roush-Fenway’s #99 Carl Edwards car?

Office Depot is sponsoring a sweepstakes to become the Official Small Business of NASCAR.

But wait! Not so fast! Better read the fine print first.

Ineligible businesses include those that are competitive to:

  • Existing sponsors of the National Association for Stock Car Auto Racing, Inc. (NASCAR, Inc.)
  • Other Roush-Fenway Racing sponsors (as determined by Sponsor in Sponsor’s sole discretion)
  • Any business found in the list of categories outlined at www[dot]officedepotracing[dot]com

I can’t find this ‘list of categories outlined’ mentioned in the fine print. Unless they’re referring to the categories of products listed for sale on Office Depot’s web site. Which then would include: Office Supplies, Furniture, Office technologies (ie Computers, phones, cameras, electrical) et al.

Narrows the field of eligible participants doesn’t it?

The extremes NASCAR went to at Daytona to ‘ensure fair competition’ among the race teams is hypocritical in light of the sponsorship monopolies they nurture. Therein lies the real ‘NASCAR Cheating Scandal’.

Cingular.
Shell.
What’s next?”