Robby Gordon to visit Fort Lee’s Warriors in Transition Unit and will run a special Operation Homefront paint scheme.
Robby Gordon, NASCAR Sprint Cup Series™ driver, will visit soldiers assigned to the Warrior in Transition Unit (WTU) at Fort Lee, VA on behalf of Operation Homefront Thursday, September 4.
The visit coincides with Jim Beam’s efforts to help increase awareness of Operation Homefront, a non-profit organization dedicated to providing emergency assistance and morale to U.S. troops and their families.
Additionally, the No. 7 Jim Beam Dodge will sport a special red, white and blue paint scheme featuring Operation Homefront under the lights at Richmond International Raceway.
“It is rewarding to be associated with Jim Beam, who supports organizations that represent the stuff inside,” said Gordon. “Operation Homefront’s dedication to helping troops and their families is amazing. I’m really excited about visiting our brave men and women and I’m honored to help raise awareness of Operation Homefront by having them on our race car at Richmond.”
Jim Beam®, the world’s No. 1-selling bourbon, formed an association with Operation Homefront earlier this year when it recognized the organization had the same commitment and values as the Jim Beam brand – true character, integrity and doing the right thing.
“Operation Homefront is one of Jim Beam’s leading charities,” said Rory Finlay, senior vice president and global chief marketing officer, Beam Global Spirits & Wine, Inc. “We are happy to lend our racing platform as a way to heighten the visibility of Operation Homefront and their tireless efforts helping our troops and their families.”
"We are so grateful to Jim Beam and Robby Gordon for the opportunity to be a part of the NASCAR stage," said Amy Palmer, executive vice president of operations and development for Operation Homefront. "This exposure will create awareness of our organization and will allow us to enhance our support of the brave men and women in uniform and their families who are experiencing hardships."
Gordon will arrive at Fort Lee, Thursday, September 4 at 1:15 p.m. and will begin signing autographs at 1:30 p.m. The visit to the Warriors in Transition Unit will take place at 2:30 p.m. Images of the Operation Homefront special paint scheme can be downloaded by going to http://www.box.net/shared/07zn7juvs0.
About Operation Homefront & CinCHouse.com
peration Homefront provides emergency assistance and morale to our troops, to the families they leave behind and to wounded warriors when they return home. A nonprofit 501(c)(3), Operation Homefront served more than 33,000 military families in 2007 with the help of 4,500 volunteers in 30 chapters nationwide. Operation Homefront is also the parent organization of Webby Award-winner CinCHouse.com, the Internet’s largest magazine and online community of military wives and women in uniform. For more information, please visit www.operationhomefront.net and www.cinchouse.com.
About Robby Gordon Motorsports
Based in Huntersville, N.C., and owned by Gordon, 2008 marks its fourth season of competition in the NASCAR Sprint Cup Series, and continues to operate successful racing programs in the SCORE International Off-Road desert series, The Dakar® Rally and the NASCAR Nationwide Series.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.