QVC Teams Up With NASCAR

Strategic Alliance Aims to Expand the Reach of NASCAR Licensed Merchandise

QVC, one of the largest multimedia retailers in the world, announced that it has entered into a strategic alliance with the National Association for Stock Car Auto Racing (NASCAR) to provide racing enthusiasts with a unique multichannel shopping experience.

As part of this new venture, QVC will expand upon its current For Race Fans Only® programming, which is currently celebrating its 15th year of broadcasting, with exclusive behind-the-scenes footage of the biggest events of the season as well as offering the newest NASCAR-licensed merchandise before other retailers.

Through its relationship with Turner Sports, operator of, QVC will also launch Shop NASCAR on ( The online shop will feature an expanded assortment of thousands of NASCAR products online as well as webcasts and product features.

“Through our various multimedia channels, we will be able to provide race fans with a unique shopping experience that brings them inside the world of NASCAR,” said Rich Yoegel, director of merchandising. “We will not only be able to offer the newest NASCAR items first but also feature one of the largest selection of products available online. We will also have the opportunity to give customers an inside look at the people and places that have helped shape the sport of racing.”

To kick things off, two-time NASCAR Champion Tony Stewart and 2008 Daytona Champion Ryan Newman are scheduled to appear live from The Stewart-Haas Racing Atrium in Kannapolis, NC on Friday, January 30 at 8 PM (ET) for a special broadcast.

“We are excited about extending our partnership with QVC. Over the years, For Race Fans Only has become a destination for NASCAR fans and with the enhancements being made to the show, as well as an expanded merchandise offering, the fans’ experience will be even better,” said Blake Davidson, managing director of licensed products for NASCAR.

NASCAR products will be available through QVC at

About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 166 million homes worldwide. The company’s Web site,, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 22-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.

About Turner Sports
Turner Sports acquired all of NASCAR’s interactive rights in October 2000 and became the exclusive producer of NASCAR.COM in January 2001. The official online destination of the NASCAR, the site consistently ranks among the top three sport league sites on the Internet. In 2008 NASCAR.COM was awarded a Global Media Award by the National Academy of Television Arts and Sciences (NATAS) for RaceBuddy as the outstanding interactive platform of the year. The site has also earned an Emmy® for its TrackPass with PitCommand application in 2003.

Turner Sports, Inc., a Time Warner company, presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, and Turner Sports also manages NBA Digital, which includes NBA TV,,, and NBA League Pass.”