FIRST 70,000 TO SIGN UP WILL HAVE NAMES FEATURED ON NO. 88 CHEVY
If Dale Earnhardt Jr. goes to Victory Lane in the Oct. 5 AMP Energy 500 at Talladega (Ala.) Superspeedway, he will bring the names of 70,000 members of JR Nation with him.
I’m proud of my sponsor, AMP Energy, for giving my fans an opportunity to ride along with me and my team for the AMP Energy 500 in October. It’s a great promotion, and I can’t wait to see how many people sign up to ride along with us.
To become one of the many people who will catch a “Ride with Dale Jr.” all you need is one can of AMP Energy drink and a computer. Beginning April 22, Earnhardt fans can simply take the code found on the bottom of any AMP Energy can, log onto www.AMPEnergy.com and register.
The first 70,000 will have their names featured on the special No. 88 AMP Energy/National Guard Chevrolet “Ride with Dale Jr.” paint scheme.
But the program doesn’t end there. AMP Energy will include each and every person who signs up to “Ride with Dale Jr.” by featuring the additional names on Dale Junior’s pit wall, his car cover and other areas around the track.
“My fan base at Talladega is incredible, so it’s a fitting place for this program,” said Earnhardt, who has won five times at the 2.66-mile superspeedway.
“I’m proud of my sponsor, AMP Energy, for giving my fans an opportunity to ride along with me and my team for the AMP Energy 500 in October. It’s a great promotion, and I can’t wait to see how many people sign up to ride along with us.
For AMP Energy, it’s all about getting Dale Earnhardt Jr.’s avid fan base one step closer to their hero.
“We want every member of Junior Nation to be there with Dale Jr. as he goes for victory in the very first AMP Energy 500 race,” said Ralph Santana, VP of sports, media and interactive marketing, Pepsi-Cola North America.
“To have Dale compete in this special AMP Energy paint scheme, surrounded by his fans, will be the ideal way for us to launch our title sponsorship at Talladega.
About Amp Energy
AMP Energy is a co-primary sponsor of Dale Earnhardt Jr.’s No. 88 Chevrolet and the title sponsor of the AMP Energy 500 at Talladega. Launched in 2001 as a brand extension of the original energy drink, Mountain Dew, AMP Energy is continuing Mountain Dew’s heritage in racing.
With its energizing blend of B-Vitamins and a specially formulated, intense combination of taurine, ginseng and guarana, AMP Energy keeps you focused and on top of your game at all times. AMP Energy is currently available in original, sugar free and Overdrive (cherry) as well as the new line extensions – AMP Energy Elevate, AMP Energy Relaunch and AMP Energy Traction. Look for new limited edition Dale Jr. products this summer.
AMP Energy is a product of Pepsi-Cola North America, the refreshment beverage unit of PepsiCo Inc. in the United States and Canada.